Opening next to the Old Church Park in 2018, Hotel St. George redefined Finland’s luxury hotel landscape. Designing the hotel’s visual identity for was an enormous task involving applications from packaging and signage to publications both digital and printed.
The design process coincided with a pivot in the hotel’s overall concept from a traditional grand hôtel to a wholly new take on luxury, emphasising wellbeing, serenity and art, yet does not forget the groundwork of a five-star hotel experience. The hotel is the second Finnish member of Design Hotels and was promoted as one of the group’s five top new entrants in 2018.
The project encompassed a vast variety of applications from the logo and illustrations to the website and signage with the total number of separate items reaching over 80. By meticulously designing all items from scratch, a thoroughly consistent guest experience could be ensured.